D
On 01 July 2014, Big Safari pays $250,000 for a database of names and contacts from an upmarket German-based adventure-tour operator. The Bilkersens expect the customer list will be used equally along five years, when the database will be effective in identifying and further attracting potential customers. After which the database will be too old to be effective (no residual value). By that time they expect that Big Safari will have established itself as a leading brand in the ecotourism industry and direct mailing will no longer be necessary
cho em hỏi là customer list được nêu phía trên là goodwill hay intangible asset vậy a??
theo như em phân tích thì nó là intangible asset.
cho em hỏi là customer list được nêu phía trên là goodwill hay intangible asset vậy a??
theo như em phân tích thì nó là intangible asset.

