Khánh Nhun
Sơ cấp
- 17/4/24
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In the global tapestry of coffee culture, the footprint of Nordic roasters is unmistakable. From the detailed narratives on coffee packaging that trace each bean’s origin to the minimalist aesthetic of café interiors, the Nordic influence permeates. This extends to an increased global appetite for filter coffee, a testament to the region’s enduring impact.
Tim discusses how the Nordic enthusiasm for Cup of Excellence auctions and their readiness to invest in higher-priced coffees have demonstrated to the world’s roasters the viability of these premium beans in the market.
Klaus concurs with this sentiment, highlighting the pioneering nature of direct trade and the cultivation of enduring partnerships with coffee farmers as a source of inspiration for the industry at large.
He reflects on Coffee Collective’s own history, noting, “The very first coffees we purchased came from farms in Guatemala and Brazil. Fifteen years later, those partnerships remain a cornerstone of our operation, exemplifying the long-term commitment that has become synonymous with the Nordic approach to coffee.”
Tim discusses how the Nordic enthusiasm for Cup of Excellence auctions and their readiness to invest in higher-priced coffees have demonstrated to the world’s roasters the viability of these premium beans in the market.
Klaus concurs with this sentiment, highlighting the pioneering nature of direct trade and the cultivation of enduring partnerships with coffee farmers as a source of inspiration for the industry at large.
He reflects on Coffee Collective’s own history, noting, “The very first coffees we purchased came from farms in Guatemala and Brazil. Fifteen years later, those partnerships remain a cornerstone of our operation, exemplifying the long-term commitment that has become synonymous with the Nordic approach to coffee.”
