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WHAT’S DRIVING THE GROWTH OF SPECIALTY COFFEE?
Here is one way to rewrite the paragraph for improved flow and clarity Several key factors drive the growth of specialty coffee globally:
Here is one way to rewrite the paragraph for improved flow and clarity Several key factors drive the growth of specialty coffee globally:
- Expansion of chains like Starbucks introduces new coffees, brewing, and drinks.
- Coffee professionals bringing knowledge back from abroad helps spread independent shops and interest.
- Younger generations with disposable income increasingly spend on higher-quality items like specialty coffee. Gen Z alone has around $360 billion.
- Health and sustainability matter more to consumers, spurring trends like plant milks and functional RTD coffees.
- At-home brewing rose during Covid, as people sought to replicate café quality at home.